Apr 1, 2026 | Blog, Electronics Industry, Manufacturer, Strategy
The Tools Are Ready. Most Sales Reps Aren’t AI adoption among B2B sales professionals nearly doubled in a single year, jumping from 24% in 2023 to 43% in 2024. Over that same period, 73% of B2B buyers reported actively avoiding suppliers that send irrelevant...
Mar 24, 2026 | AI, Customer Centric, Electronics Industry, Leadership, Management, Manufacturer, Marketing Manufacturing, Strategy
Episode 138 Why Judgment Still Wins in an AI-Assisted Sales World Faster tools, smarter research, and why the rep who brings real value still wins Episode summary Hunter Starr, CPMR, is President of Performance Technical Sales, a manufacturers rep firm serving...
Mar 19, 2026 | Blog, Management, Manufacturer, Strategy
The Rules Change. Most Leaders Don’t 82% of startup failures trace back to leadership or management issues, not market problems. That number holds a familiar sting for anyone who has moved from a startup to an enterprise role. The difference is, in enterprise,...
Mar 10, 2026 | Company Culture, Electronics Industry, Leadership, Management, Strategy
Episode 137 How to Lead When the Rules Change Between Startup and Enterprise What Chris Lanier learned moving between Microsoft, startups, and Exein — and why autonomy without judgment is just risk Episode summary Chris Lanier is the Managing Director, Americas...
Mar 7, 2026 | AI, Blog, Electronics Industry, Manufacturer, Marketing Manufacturing, Strategy
Stop Walking In With a Line Card. Start Walking In With a Plan How Modern Reps Are Using AI to Build Trust Before the Meeting Even Starts You walk into a customer’s facility. The engineer barely looks up. You open your bag. You pull out your line card. And the...
