Apr 11, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy
Episode 62 From Manual to Automated: How Technology is Changing the Sales Game In this episode of Mind The Innovation Podcast, your host Sannah Vinding is joined by Tim Paulus, President of EI Sales. They delve into the importance of knowledgeable teams, consistent...
Mar 14, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy
Episode 60 The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers Manufacturers must understand that the digital age has changed the way business is done, and an effective digital marketing strategy is essential for success. By utilizing a...
Feb 28, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy
Episode 59 The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching;...
Feb 14, 2023 | Electronics Industry, Leadership, Marketing Manufacturing, Strategy
Episode 58 The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd Manufacturers compete in a highly competitive market, and standing out from the crowd can be a challenging task. However, by incorporating a human touch into...
Jan 17, 2023 | Company Culture, Electronics Industry, Leadership, Management, Marketing Manufacturing, Strategy
Episode 56 Achieving Digital Transformation in the Electronics Manufacturing Industry The electronics industry is constantly evolving, and the pace of change has only accelerated in recent years. With the advent of new technologies such as IoT, artificial...
Oct 25, 2022 | Customer Centric, Leadership, Marketing Manufacturing, Strategy
Episode 50 Consumer Psychology – what does it mean and how to use it? Join us as we delve into the intricate world of consumer psychology and observational research with Chris Gray, an expert in biopsychology and purchase behavior. With a wealth of knowledge and...
