Oct 25, 2022 | Customer Centric, Leadership, Marketing, Marketing Manufacturing, podcast, Strategy
Episode 50 Consumer Psychology – what does it mean and how to use it? Consumer Psychology is the study of how consumers make decisions. It looks at the factors that influence our buying habits and helps us predict how we will react to certain situations. In...
Aug 9, 2022 | Change Management, Marketing, Marketing Manufacturing, podcast
Modern Marketing for Manufacturing Podcast Why Manufacturing Reps Need To Be Prepared With Digital Tools As manufacturing representatives, you need to be prepared with all the tools needed to succeed. You need to be able to communicate effectively with your customers...
Jul 26, 2022 | Marketing, Marketing Manufacturing, podcast
Modern Marketing for Manufacturing Podcast Collaboration across the full value chain Collaboration between manufacturers and distributors will be key to the success of the industry. The manufacturer and distributor of the future will be collaborators. The new normal...
Jul 12, 2022 | Marketing, Marketing Manufacturing
Modern Marketing for Manufacturing Podcast Why manufacturers need to focus on their digital marketing strategy Digital marketing strategies for manufacturing companies are different from those in other industries. Manufacturers must understand that consumers aren’t...
Jun 27, 2022 | Marketing, Marketing Manufacturing
Modern Marketing for Manufacturing Podcast How to Humanize Your brand as a Manufacturer Rep Humanizing your brand means changing your focus away from your product and services, toward your customers. Manufacturing is undergoing a massive transformation thanks to...
Jun 7, 2022 | Marketing, Marketing Manufacturing
Modern Marketing for Manufacturing Podcast How to Succeed with Marketing as a Manufacturer Rep The world of business has changed dramatically over the past decade, and companies that are not responsive will be left behind by their competitors. Customers have more...
