May 5, 2026 | AI, Customer Centric, Distribution, Electronics Industry, Leadership, Management, Manufacturer, Strategy
Episode 141 How Leaders Build Trust When Buyers Already Have the Answers What it takes to lead a technical sales motion when AI has changed how customers prepare, decide, and evaluate. Episode summary Lonnie Power has spent close to three decades inside the...
Apr 21, 2026 | AI, Electronics Industry, Leadership, Strategy
Episode 140 Why Combining Two Skills Plus AI Beats Knowing Just One Thing AI fluency, two strong skills, and why the rep who sees around corners stays ahead Episode summary One question after the main recording: how are you actually using AI right now? Hunter Starr...
Apr 11, 2026 | Blog, Distribution, Electronics Industry, Management, Strategy
You Trained Them. They Didn’t Learn. U.S. companies spent $102.8 billion on corporate training in 2025. Employees forget up to 70% of new information within 24 hours of receiving it. That is not a content problem. It is not a budget problem. It is a gap that...
Apr 7, 2026 | AI, Distribution, Electronics Industry, Leadership, Management, Strategy
Episode 139 Why Tone and Trust Define How People Learn Teaching in technical industries is not about how much you know. It is about whether people feel safe enough to learn. Episode summary Don Gillis started in the field, digging underground ductwork in frozen...
Apr 1, 2026 | Blog, Electronics Industry, Manufacturer, Strategy
The Tools Are Ready. Most Sales Reps Aren’t AI adoption among B2B sales professionals nearly doubled in a single year, jumping from 24% in 2023 to 43% in 2024. Over that same period, 73% of B2B buyers reported actively avoiding suppliers that send irrelevant...
Mar 24, 2026 | AI, Customer Centric, Electronics Industry, Leadership, Management, Manufacturer, Marketing Manufacturing, Strategy
Episode 138 Why Judgment Still Wins in an AI-Assisted Sales World Faster tools, smarter research, and why the rep who brings real value still wins Episode summary Hunter Starr, CPMR, is President of Performance Technical Sales, a manufacturers rep firm serving...
