Modern Marketing for Manufacturing Podcast
Collaboration across the full value chain
Collaboration between manufacturers and distributors will be key to the success of the industry.
The manufacturer and distributor of the future will be collaborators. The new normal will be far more technology-driven than it is today. In fact, distributors are already collaborating with suppliers on new products and services that they can offer their customers. This trend will only accelerate as the market becomes increasingly competitive. As we have seen in recent years, there is no shortage of ideas.
I invited Andrew Schwarz to talk about his company and how collaboration across the full value chain is key to the success of the industry.
Regional Sales Manager at SupplyFrame
The goal of this episode is to provide listeners with the basics of consumer psychology and how it impacts buying behavior and customer engagement in today’s society.
As a manufacturer representative, you need to be ready to take on any task that comes your way. Whether it’s answering customer service inquiries, responding to emails, or managing inventory, you need to be equipped with the right tools to help you complete each job quickly and accurately.
I invited Tim Paulus and asked him to share some insights into his business and how manufacturing reps need to be prepared with digital tools.
Why manufacturers need to focus on their digital marketing strategy – Bridget Kane-Ferrigan – Episode 03
Today’s manufacturers need to compete in today’s marketplace in order to survive. That means they must adopt new technologies, processes, and strategies to remain competitive. One area where manufacturers need to focus their attention is digital marketing.
Humanizing your brand means changing your focus away from your product and services, towards your customers.
I invited Cameron English, President/CEO of English Technical Sales to talk about his company and what they’re working on with their marketing efforts.