Modern Marketing for Manufacturing Podcast
How to Humanize Your brand as a Manufacturer Rep
Humanizing your brand means changing your focus away from your product and services, toward your customers. Manufacturing is undergoing a massive transformation thanks to digitization. As technology advances, manufacturers need to adapt their processes to remain competitive.
I invited Rob Brunson, Sales Representative at Wallace Electronic Sales to talk about his company and what they’re working on with their marketing efforts.
Sales Representative at Wallace Electronic Sales
Write better emails. Make it a point to write them well. Be concise.
Humanizing your brand is about making people feel more connected to your company. It’s about showing them why your products and services make sense to them. A humanized brand makes people feel like they’re part of something bigger than themselves. They feel like they belong to a community.
Join host Sannah Vinding as she explores the insights of Adam Anderson on building strong teams, the power of verbal communication, customer engagement, and the value proposition in this enlightening episode of the “Mind the Innovation Leadership Podcast.”
In this episode, Sannah welcomes the brilliant and accomplished Sander Arts to the show. With an impressive background in global management, digital transformation, closed loop marketing, and strategic partnerships, Sander brings a wealth of knowledge and expertise to the table. Together, they explore the fascinating realm of marketing in the tech industry, dissecting its successes, failures, and untapped potentials.
In this episode of the Mind The Innovation Leadership podcast, Sannah Vinding, the host of the show, sits down with Nigel Watts, President at WPG EMEA, to delve into the rapidly evolving electronics industry
Adapting to Change: How the Electronics Industry Embraced Digital Communication – Tobi Cornell – episode 68
Join host Sannah Vinding in an insightful conversation with Tobi Connell, the president of Kruvand Associates, Inc., as they delve into the world of leadership excellence in the electronics industry.
Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication – Chris Gray – Episode 66
Discover the role of consumer psychology, critical thinking, and trust-building in business and marketing. Join host Sannah Vinding and expert Chris Gray as they explore customer behavior and strategies for success. Tune in now for valuable insights in the dynamic world of innovation.
Harnessing the Power of Digital Transformation in the Manufacturing Industry – Andrew Schwarz – Episode 65
In this enlightening episode, we had the privilege of sitting down with Andrew Schwarz, the Regional Sales Manager at SupplyFrame. Andrew shared invaluable insights on how SupplyFrame is leading the charge in driving digital transformation within the manufacturing industry.
Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director – Maryellen Stack – Episode 64
In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketing Communications for Saga Electronics, to discuss the evolving role of marketing in the manufacturing industry
In this podcast, Tim Paulus (President EI Sales) and Sannah Vinding explore the essential qualities and strategies that make for a successful manufacturing rep.
The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers – Bridget Kane-Ferrigan – Episode 60
I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy.
Manufacturing Salespeople as Marketers: The Shift Towards Problem-Solving Instead of Product-Pitching – Graham Kilshaw – Episode 59
In this episode, Graham Kilshaw, CEO of Lectrix, shares his insights on successful content marketing for engineers in the manufacturing industry. He emphasizes the need for a mindset shift from marketing to engineers, to marketing for engineers, to effectively reach and engage this critical audience.