Modern Marketing for Manufacturing Podcast
How to Humanize Your brand as a Manufacturer Rep
Humanizing your brand means changing your focus away from your product and services, toward your customers. Manufacturing is undergoing a massive transformation thanks to digitization. As technology advances, manufacturers need to adapt their processes to remain competitive.
I invited Rob Brunson, Sales Representative at Wallace Electronic Sales to talk about his company and what they’re working on with their marketing efforts.
Sales Representative at Wallace Electronic Sales
Write better emails. Make it a point to write them well. Be concise.
Humanizing your brand is about making people feel more connected to your company. It’s about showing them why your products and services make sense to them. A humanized brand makes people feel like they’re part of something bigger than themselves. They feel like they belong to a community.
Harnessing the Power of Digital Transformation in the Manufacturing Industry – Andrew Schwarz – Episode 65
In this enlightening episode, we had the privilege of sitting down with Andrew Schwarz, the Regional Sales Manager at SupplyFrame. Andrew shared invaluable insights on how SupplyFrame is leading the charge in driving digital transformation within the manufacturing industry.
Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director – Maryellen Stack – Episode 64
In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketing Communications for Saga Electronics, to discuss the evolving role of marketing in the manufacturing industry
From Manual to Automated: How Technology is Changing the Sales Game – Tim Paulus – Episode 62
In this podcast, Tim Paulus (President EI Sales) and Sannah Vinding explore the essential qualities and strategies that make for a successful manufacturing rep.
The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers – Bridget Kane-Ferrigan – Episode 60
I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy.
Manufacturing Salespeople as Marketers: The Shift Towards Problem-Solving Instead of Product-Pitching – Graham Kilshaw – Episode 59
In this episode, Graham Kilshaw, CEO of Lectrix, shares his insights on successful content marketing for engineers in the manufacturing industry. He emphasizes the need for a mindset shift from marketing to engineers, to marketing for engineers, to effectively reach and engage this critical audience.
The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd – Rob Brunson – Episode 58
Humanizing your branding and marketing strategy can have a significant impact on your success as a manufacturer.
Cultivating a Culture of Innovation: Achieving Digital Transformation in the Electronics Manufacturing Industry – Cameron English – Episode 56
In this episode of the Mind The Innovation Leadership Podcast, Cameron English, President/CEO at English Technical Sales, joins the show to discuss how to grow and shape future strategies by creating an organizational culture.
Consumer Psychology – what does it mean and how to use it? Chris Gray – Episode 50
The goal of this episode is to provide listeners with the basics of consumer psychology and how it impacts buying behavior and customer engagement in today’s society.
Why Manufacturing Reps Need To Be Prepared With Digital Tools – Tim Paulus – Episode 05
As a manufacturer representative, you need to be ready to take on any task that comes your way. Whether it’s answering customer service inquiries, responding to emails, or managing inventory, you need to be equipped with the right tools to help you complete each job quickly and accurately.
I invited Tim Paulus and asked him to share some insights into his business and how manufacturing reps need to be prepared with digital tools.
Collaboration across the full value chain – Andrew Schwarz – Episode 04
The manufacturer and distributor of the future will be collaborators. The new normal will be far more technology-driven than it is today. In fact, distributors are already collaborating with suppliers on new products and services that they can offer their customers.