Modern Marketing for Manufacturing Podcast
How to Humanize Your brand as a Manufacturer Rep
Humanizing your brand means changing your focus away from your product and services, toward your customers. Manufacturing is undergoing a massive transformation thanks to digitization. As technology advances, manufacturers need to adapt their processes to remain competitive.
I invited Rob Brunson, Sales Representative at Wallace Electronic Sales to talk about his company and what they’re working on with their marketing efforts.
Sales Representative at Wallace Electronic Sales
Write better emails. Make it a point to write them well. Be concise.
Humanizing your brand is about making people feel more connected to your company. It’s about showing them why your products and services make sense to them. A humanized brand makes people feel like they’re part of something bigger than themselves. They feel like they belong to a community.
The goal of this episode is to provide listeners with the basics of consumer psychology and how it impacts buying behavior and customer engagement in today’s society.
As a manufacturer representative, you need to be ready to take on any task that comes your way. Whether it’s answering customer service inquiries, responding to emails, or managing inventory, you need to be equipped with the right tools to help you complete each job quickly and accurately.
I invited Tim Paulus and asked him to share some insights into his business and how manufacturing reps need to be prepared with digital tools.
The manufacturer and distributor of the future will be collaborators. The new normal will be far more technology-driven than it is today. In fact, distributors are already collaborating with suppliers on new products and services that they can offer their customers.
Why manufacturers need to focus on their digital marketing strategy – Bridget Kane-Ferrigan – Episode 03
Today’s manufacturers need to compete in today’s marketplace in order to survive. That means they must adopt new technologies, processes, and strategies to remain competitive. One area where manufacturers need to focus their attention is digital marketing.
I invited Cameron English, President/CEO of English Technical Sales to talk about his company and what they’re working on with their marketing efforts.