Modern Marketing for Manufacturing Podcast
How to Succeed with Marketing as a Manufacturer Rep
The world of business has changed dramatically over the past decade, and companies that are not responsive will be left behind by their competitors. Customers have more choices than ever before, and they expect businesses to respond quickly to their needs.
I invited Cameron English, President/CEO of English Technical Sales to talk about his company and what they’re working on with their marketing efforts.
President/CEO at English Technical Sales
I want to be one of the companies that learn from the experience and don’t just react. So we’re trying to get ahead of that curve. And whatever reality comes our way, we want to show our suppliers that we are productive.
The goal of this episode is to provide listeners with the basics of consumer psychology and how it impacts buying behavior and customer engagement in today’s society.
As a manufacturer representative, you need to be ready to take on any task that comes your way. Whether it’s answering customer service inquiries, responding to emails, or managing inventory, you need to be equipped with the right tools to help you complete each job quickly and accurately.
I invited Tim Paulus and asked him to share some insights into his business and how manufacturing reps need to be prepared with digital tools.
The manufacturer and distributor of the future will be collaborators. The new normal will be far more technology-driven than it is today. In fact, distributors are already collaborating with suppliers on new products and services that they can offer their customers.
Why manufacturers need to focus on their digital marketing strategy – Bridget Kane-Ferrigan – Episode 03
Today’s manufacturers need to compete in today’s marketplace in order to survive. That means they must adopt new technologies, processes, and strategies to remain competitive. One area where manufacturers need to focus their attention is digital marketing.