Episode 49
Is Innovation Measurable?

When was the last time you heard someone say “I don’t measure innovation?” That’s because measuring innovation has become a key part of running a successful company. In today’s competitive market, companies need to innovate constantly to stay ahead of their competition. However, measuring innovation isn’t always easy. This episode provides tips on how to measure innovation effectively so that you can improve your company’s performance.
In this episode, we have guest Esther Gons, CEO and Co-Founder at GroundControl and Co-Author of Innovation Accounting and The Corporate Startup.
Host
Sannah Vinding
Guest
Episode
E49
Key takeaways



If learning is your core business as an innovation team, then learning should be your core metric.
Esther Gons

Esther Gons
CEO and Co-Founder at GroundControl
Co-Author of The Corporate Startup + Innovation Accounting.
International speaker on topics of corporate innovation, innovation accounting, portfolio management and startups, and a respected expert appearing as a guest on numerous podcasts that focus on innovation. She was recently named to Inside Outside’s 2022 Watchlist: Women in Innovation.
Check out the book: Innovation Accounting
I learned early on actually, that failure is actually the best way to learn.
You need indicators for you to understand that funnel is filled in a balanced way.
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