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Featured Episode
How Marketing Becomes a Strategic Partner in Manufacturing, Jacob Baldwin, United Grinding North America, Episode 120
In this episode, Jacob Baldwin, Director of Corporate Marketing at UNITED GRINDING North America, shares how marketing can drive real business impact in B2B manufacturing. Learn how cross-functional alignment, authentic storytelling, and customer-focused strategy turn marketing into a true growth partner.
Related Episodes
Unleashing the Power of Marketing In Electronics Manufacturing – Sander Arts – Episode 76
In this episode, Sannah welcomes the brilliant and accomplished Sander Arts to the show. With an impressive background in global management, digital transformation, closed loop marketing, and strategic partnerships, Sander brings a wealth of knowledge and expertise to the table. Together, they explore the fascinating realm of marketing in the tech industry, dissecting its successes, failures, and untapped potentials.
Lessons from the Rapidly Evolving Electronics Industry – Nigel Watts – Episode 74
In this episode of the Mind The Innovation Leadership podcast, Sannah Vinding, the host of the show, sits down with Nigel Watts, President at WPG EMEA, to delve into the rapidly evolving electronics industry
Adapting to Change: How the Electronics Industry Embraced Digital Communication – Tobi Cornell – episode 68
Join host Sannah Vinding in an insightful conversation with Tobi Connell, the president of Kruvand Associates, Inc., as they delve into the world of leadership excellence in the electronics industry.
Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication – Chris Gray – Episode 66
Discover the role of consumer psychology, critical thinking, and trust-building in business and marketing. Join host Sannah Vinding and expert Chris Gray as they explore customer behavior and strategies for success. Tune in now for valuable insights in the dynamic world of innovation.
Harnessing the Power of Digital Transformation in the Manufacturing Industry – Andrew Schwarz – Episode 65
In this enlightening episode, we had the privilege of sitting down with Andrew Schwarz, the Regional Sales Manager at SupplyFrame. Andrew shared invaluable insights on how SupplyFrame is leading the charge in driving digital transformation within the manufacturing industry.
Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director – Maryellen Stack – Episode 64
In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketing Communications for Saga Electronics, to discuss the evolving role of marketing in the manufacturing industry
From Manual to Automated: How Technology is Changing the Sales Game – Tim Paulus – Episode 62
In this podcast, Tim Paulus (President EI Sales) and Sannah Vinding explore the essential qualities and strategies that make for a successful manufacturing rep.
The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers – Bridget Kane-Ferrigan – Episode 60
I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy.