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Manufacturing Salespeople as Marketers: The Shift Towards Problem-Solving Instead of Product-Pitching – Graham Kilshaw – Episode 59
In this episode, Graham Kilshaw, CEO of Lectrix, shares his insights on successful content marketing for engineers in the manufacturing industry. He emphasizes the need for a mindset shift from marketing to engineers, to marketing for engineers, to effectively reach and engage this critical audience.
Related Episodes
How to Humanize Your Brand as a Manufacturer Rep – Rob Brunson – Episode 02
Humanizing your brand means changing your focus away from your product and services, towards your customers.
How to Succeed with Marketing as a Manufacturer Rep – Cameron English – Episode 01
I invited Cameron English, President/CEO of English Technical Sales to talk about his company and what they’re working on with their marketing efforts.