Episode 09

Marketing innovation – the business side of Innovation

by | Apr 20, 2021 | Leadership

Many companies are making poor decisions in their marketing messaging which leads to terrible outcomes. Understanding both the sales and marketing side as well as the technology side can lead to better Solutions and Innovation.

Host

Sannah Vinding

Episode

E9

YouTube short leadership clips logo - sannah vinding 300x80

David Shiller

David Shiller

David Shiller

Product & Business Development For The Advanced Lighting Industry

David is the president of Lighting Solution Development, a consulting company providing product and business development for the advanced lighting industry.

The marketing department speaks as the company salesman speaks as a human being and people are much more interested in interacting with human beings thing.

David Shiller

Listen to David Shiller talk about how the manufacturing industry was forced to rethink its sales and marketing strategy due to the pandemic and how to build a digital marketing strategy by focusing on very specific Target audiences and messaging.

Listen Now

YouTube short leadership clips logo - sannah vinding 300x80

Related Episodes

How to Build a Winning Culture: Insights from Schneider Electric’s Michael Lotfy Gierges – Episode 108

How to Build a Winning Culture: Insights from Schneider Electric’s Michael Lotfy Gierges – Episode 108

Join Michael Lotfy Gierges, Executive Vice President at Schneider Electric, as he shares insights on building a winning company culture through people-centric leadership, diversity, and collaborative practices. Discover actionable strategies for ethical leadership and driving positive change in your organization

New Episodes

Bi-Weekly Tuesday 

Want to Be a Guest?

Come on the show

Leadership in manufacturing podcast overview - sannah vinding
  • Subscribe to Our Newsletter for Practical Leadership Skills You Can Use Right Away!

Welcome! You’re on your way to becoming a better leader.