The business side of innovation – David Shiller

Episode 09

Marketing innovation – the business side of Innovation

by | Apr 20, 2021 | Leadership

Many companies are making poor decisions in their marketing messaging which leads to terrible outcomes. Understanding both the sales and marketing side as well as the technology side can lead to better Solutions and Innovation.

Host

Sannah Vinding

Guest

David Shiller

Episode

E9

Listen Now

David Shiller

David Shiller

David Shiller

Product & Business Development For The Advanced Lighting Industry

David is the president of Lighting Solution Development, a consulting company providing product and business development for the advanced lighting industry.

The marketing department speaks as the company salesman speaks as a human being and people are much more interested in interacting with human beings thing.

David Shiller

Watch Episode
Listen to David Shiller talk about how the manufacturing industry was forced to rethink its sales and marketing strategy due to the pandemic and how to build a digital marketing strategy by focusing on very specific Target audiences and messaging.

Listen Now

Related Episodes

Unleashing the Power of Marketing In Electronics Manufacturing – Sander Arts – Episode 76

Unleashing the Power of Marketing In Electronics Manufacturing – Sander Arts – Episode 76

by | Nov 7, 2023 | , , , ,

In this episode, Sannah welcomes the brilliant and accomplished Sander Arts to the show. With an impressive background in global management, digital transformation, closed loop marketing, and strategic partnerships, Sander brings a wealth of knowledge and expertise to the table. Together, they explore the fascinating realm of marketing in the tech industry, dissecting its successes, failures, and untapped potentials.

New Episodes

Bi-Weekly Tuesday 

Want to Be a Guest?

Come on the show

Listen

Podcast | YouTube Channel