Marketing innovation – the business side of Innovation
Product & Business Development For The Advanced Lighting Industry
The marketing department speaks as the company salesman speaks as a human being and people are much more interested in interacting with human beings thing.
Join host Sannah Vinding as she explores the insights of Adam Anderson on building strong teams, the power of verbal communication, customer engagement, and the value proposition in this enlightening episode of the “Mind the Innovation Leadership Podcast.”
In this episode, Sannah welcomes the brilliant and accomplished Sander Arts to the show. With an impressive background in global management, digital transformation, closed loop marketing, and strategic partnerships, Sander brings a wealth of knowledge and expertise to the table. Together, they explore the fascinating realm of marketing in the tech industry, dissecting its successes, failures, and untapped potentials.