What Determines Whether A Startup Will Fail Or Succeed In The Market?
Kim & Todd Saxton
Clinical Professor of Marketing
Associate Professor, Indiana Venture Faculty Fellow
We’re both very passionate about enabling the innovators.
Kim & Todd talks about how the entrepreneurial journey involves navigating uncertainty rather than taking risks. They talk about how if you can handle uncertainty and create opportunities as well as create challenges then you’re in a better position to not just navigate but to take advantage of that uncertainty to create a positive inflection point for your business.
They also talk about the two main reasons why startup fails – one is the lack of good market fit and the other one is they are running out of money. Market fit refers to how well a company fits into its target audience. It’s also known as customer fit or product fit. If you don’t know who your customers are, you won’t be able to create the products they want. You may think you know what your customers want, but if you don’t test your assumptions with real customers, you could end up building something nobody wants.
Having good discovery skills is important for startups.
Diversity in Data: Why Inclusion Matters in Generating Effective Solutions – Robert Derringer – Episode 61
In this podcast, Robert Derringer (Director of Global Channel, Crouzet, North America) and Sannah Vinding explore the significance of deriving actionable insights from data analysis, stressing the importance of critical thinking and curiosity in the process.
The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers – Bridget Kane-Ferrigan – Episode 60
I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy.