Episode 30
What exactly is an innovation strategy?

Strategy is about choosing between a number of different options to get the best possible result. Innovation is just one of the methods used to achieve your strategic goal. Without a good innovation strategy, it’s hard to achieve long-term results. An innovation strategy is a plan for developing new products or services that will help you grow your business. It may involve using market research to find out what customers want, then creating a product or service that meets those needs.
Innovation strategies are different than most business strategies, because of their complexity. They require careful planning, research, and execution. A successful strategy must address both internal and external factors.
Bruno Pešec

Bruno Pešec
Helps business leaders innovate profitably. He is the rare innovator who can claim that he’s worked on a regulation-defying freight train and an award-winning board game.
President of Pesec Global
Innovation is one of those things that have no guaranteed outcomes.
Bruno talks about how an innovation strategy is an approach to managing change that focuses on new ideas and ways of doing things. It helps companies think about how they will respond to changes in their environment. An innovation strategy can help a company plan for the future, make decisions about its products and services, and communicate these plans effectively.
Related Episodes
How the Shift from Manager to Director Changed My Leadership Style – Joshua Nix Supplier Management Director at Mouser Electronics – Episode 117
Joshua Nix, Director at Mouser Electronics, shares how his leadership style evolved from manager to director—and why mindset, trust, and curiosity matter more than titles.
How Cultural Awareness Shapes High-Impact Leadership – Mark Burr-Lonnon, President EDAC Group – Episode 116
In this episode, Mark Burr-Lonnon, President of EDAC Group, reveals how understanding local cultures and leading with empathy can unlock stronger global teams, deeper trust, and high-impact results in the electronics industry.
New Episodes
Bi-Weekly Tuesday