Episode 30
What exactly is an innovation strategy?

Strategy is about choosing between a number of different options to get the best possible result. Innovation is just one of the methods used to achieve your strategic goal. Without a good innovation strategy, it’s hard to achieve long-term results. An innovation strategy is a plan for developing new products or services that will help you grow your business. It may involve using market research to find out what customers want, then creating a product or service that meets those needs.
Innovation strategies are different than most business strategies, because of their complexity. They require careful planning, research, and execution. A successful strategy must address both internal and external factors.
Bruno Pešec

Bruno Pešec
Helps business leaders innovate profitably. He is the rare innovator who can claim that he’s worked on a regulation-defying freight train and an award-winning board game.
President of Pesec Global
Innovation is one of those things that have no guaranteed outcomes.
Bruno talks about how an innovation strategy is an approach to managing change that focuses on new ideas and ways of doing things. It helps companies think about how they will respond to changes in their environment. An innovation strategy can help a company plan for the future, make decisions about its products and services, and communicate these plans effectively.
Listen Now
Related Episodes
Harnessing the Power of Digital Transformation in the Manufacturing Industry – Andrew Schwarz – Episode 65
In this enlightening episode, we had the privilege of sitting down with Andrew Schwarz, the Regional Sales Manager at SupplyFrame. Andrew shared invaluable insights on how SupplyFrame is leading the charge in driving digital transformation within the manufacturing industry.
Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director – Maryellen Stack – Episode 64
In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketing Communications for Saga Electronics, to discuss the evolving role of marketing in the manufacturing industry
New Episodes
Bi-Weekly Tuesday