Episode 30

What exactly is an innovation strategy?

by | Feb 1, 2022 | Leadership

Strategy is about choosing between a number of different options to get the best possible result. Innovation is just one of the methods used to achieve your strategic goal. Without a good innovation strategy, it’s hard to achieve long-term results. An innovation strategy is a plan for developing new products or services that will help you grow your business. It may involve using market research to find out what customers want, then creating a product or service that meets those needs.
Innovation strategies are different than most business strategies, because of their complexity. They require careful planning, research, and execution. A successful strategy must address both internal and external factors.


Sannah Vinding



Bruno Pešec

Bruno Pesec - Mind The Innovation Podcast

Bruno Pešec

Helps business leaders innovate profitably. He is the rare innovator who can claim that he’s worked on a regulation-defying freight train and an award-winning board game.

President of Pesec Global

Innovation is one of those things that have no guaranteed outcomes.

Contact Bruno via LinkedIn or learn more about the innovation strategy process here.

Bruno talks about how an innovation strategy is an approach to managing change that focuses on new ideas and ways of doing things. It helps companies think about how they will respond to changes in their environment. An innovation strategy can help a company plan for the future, make decisions about its products and services, and communicate these plans effectively.

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