Episode 36

Why You Need To Be An Audacious Leader

Audacious Leadership Secrets

Join us as we delve into the strategic world of manufacturing leadership with Roy Osing, a former president, CMO, and entrepreneur with over 40 years of executive leadership experience. In this enlightening episode, Roy shares his expansive knowledge on driving growth, fostering innovation, and leading with audacity.
In this episode, you will uncover:
  • Simple Strategic Game Plan Framework: Discover how answering three pivotal questions can shape your strategic direction and revenue growth.
  • Setting Aggressive Growth Goals: Learn the importance of defining and aiming for ambitious revenue targets within a 24-month timeline.
  • Creating a Competitive Edge: Gain insights into Roy’s “only statement” approach to distinguish your business in the marketplace.
  • Hiring for Passion: Explore Roy’s unique “hiring for goosebumps” strategy to recruit employees who are genuinely dedicated to serving others.
  • Emotional Connection in Leadership: Understand why emotionally engaging with your team is more powerful than traditional management techniques.
  • Empowering Frontline Employees: Learn how actively seeking input from your frontline staff can drive performance and morale.
  • Execution Over Perfection: Discover why executing a well-devised plan is more critical than striving for perfection in theoretical strategies.
  • Learning Through Experience: Embrace the necessity of learning from practical experiences and continuous trying.
  • Audacious Leadership: Understand the principles of bold and courageous leadership that challenge conventional methods.
  • Fostering a Safe Environment: Explore tactics for creating a trustworthy and comfortable atmosphere for employees.
  • Encouraging Innovation and Risk-Taking: Learn the value of allowing room for mistakes and recovery as part of a dynamic service strategy.
  • Streamlining and Simplifying Operations: Understand the benefits of eliminating outdated procedures and engaging employees in operational improvements.
Roy’s actionable advice and real-world experiences offer invaluable lessons to elevate your leadership approach and drive your organization to new heights.

Host

Sannah Vinding

Guest

Episode

E36

Audacious leadership is about being bold and courageous, taking risks, and being comfortable with making mistakes. Incorporating ‘tries’ into employee performance plans encourages innovation and a culture where it’s safe to experiment and learn.

Roy Osing

President & CEO, Brillance for Business

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Key takeaways

Audacious Leadership in Modern Manufacturing:

Focusing on bold and courageous decision-making, it’s crucial to move away from traditional methods and adopt a breakaway leadership style. This approach prioritizes execution over perfect planning and demands a high tolerance for pain and perseverance to push forward amidst challenges, ultimately fostering a culture of innovation and resilience.

Number 2

Creating Competitive Advantage Through Clear Strategic Goals:

Defining ambitious revenue growth targets over a 24-month period and identifying a unique competitive edge via an “only statement” can propel businesses to new heights. This involves meticulously understanding customer groups that will drive revenue and implementing strategies that set the business apart in the marketplace.

Number 3 - key takeaway mind the innovation leadership podcast

Engaging Frontline Employees for Better Execution:

Prioritizing active engagement with frontline employees and incorporating their insights into strategic planning leads to improved execution and innovation. This means consistently asking how leadership can help, allowing room for mistakes, and encouraging employees to take risks and try new ideas, thereby building a culture of trust and continuous improvement.

Roy Osing

Roy Osing

Roy Osing

former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business.

As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales.
He is a resolute blogger, keen content marketer, dedicated teacher, and mentor to young professionals. As an accomplished business advisor, he is the author of the no-nonsense book series ‘BE DiFFERENT or be dead.’
He is devoted to inspiring leaders, entrepreneurs and organizations to stand apart from the average boring crowd and achieve their true potential

It’s not about having a perfect strategy; it’s about answering the critical questions and relentlessly executing that plan. Define how big you want to be, know your customer, and carve out how you’ll compete and win.

Roy Osing

President & CEO, Brillance for Business

Contact Roy via LinkedIn or visit his website: click here

Show Notes:

In this episode of the Leadership In Manufacturing Podcast, host Sannah Vinding engages with Roy Osing, a former president, CMO, and entrepreneur with over 40 years of executive leadership experience. Roy shares his groundbreaking approaches to strategic planning, recruitment, and leadership, focusing on actionable tactics that drive real business growth.

Roy reveals his simple yet powerful strategic game plan centered around three pivotal questions: “How big do you want to be?,” “What customer group will provide the revenue?,” and “How will you compete and win?”

He further discusses the significance of aggressive revenue targets and defining a competitive edge through an “only statement.”

Listeners will discover Roy’s unique “hiring for goosebumps” strategy aimed at identifying passionate employees and his emphasis on the emotional connection in leadership. Delving into audacious leadership, Roy talks about being bold and executing plans effectively over perfect planning.

The conversation also touches on the crucial role of mentoring, the limitations of traditional education in preparing future leaders, and the need for a safe and trusting work environment.

Roy’s insights into making mistakes, engaging employees in change, and driving innovation through practical strategies provide a rich tapestry of advice for current and aspiring leaders.

Tune in to gain invaluable perspectives on strategic planning, leadership, and the continuous pursuit of excellence in the manufacturing industry.

Listen Now

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Discover effective leadership in manufacturing with insights from experts like Don Akery, Walter Tobin, Mary Ellen Stack, Shane Zutz, Rob Brunson, and Tobi Cornell. In this episode of the ‘Leadership in Manufacturing Podcast,’ hosted by Sannah Vinding, learn to identify good leadership through team success, feedback, and authentic interactions.

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