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Navigating Complexity: Exploring Trends in Electronics Manufacturing through Analytic Data – Dennis Reed – Episode 71
Episode 71 Navigating Complexity: Exploring Trends in Electronics Manufacturing through Analytic DataIn this episode of the Mind Innovation Leadership podcast, host Sannah Vinding interviews Dennis Reed, a senior research analyst at Edgewater Research. They discuss...
From Manual to Automated: How Technology is Changing the Sales Game – Tim Paulus – Episode 62
In this podcast, Tim Paulus (President EI Sales) and Sannah Vinding explore the essential qualities and strategies that make for a successful manufacturing rep.
Diversity in Data: Why Inclusion Matters in Generating Effective Solutions – Robert Derringer – Episode 61
In this podcast, Robert Derringer (Director of Global Channel, Crouzet, North America) and Sannah Vinding explore the significance of deriving actionable insights from data analysis, stressing the importance of critical thinking and curiosity in the process.
The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers – Bridget Kane-Ferrigan – Episode 60
I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy.
Manufacturing Salespeople as Marketers: The Shift Towards Problem-Solving Instead of Product-Pitching – Graham Kilshaw – Episode 59
In this episode, Graham Kilshaw, CEO of Lectrix, shares his insights on successful content marketing for engineers in the manufacturing industry. He emphasizes the need for a mindset shift from marketing to engineers, to marketing for engineers, to effectively reach and engage this critical audience.
The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd – Rob Brunson – Episode 58
Humanizing your branding and marketing strategy can have a significant impact on your success as a manufacturer.
Invest in Outcomes, Not Just Inputs, for Successful Digital Transformation and Customer Experience Initiatives – Cynthia Kellam – Episode 57
The world of digital transformation and customer experience initiatives is booming. Companies all over the world are looking to invest heavily in their technology outputs, believing that this will go towards optimum customer engagement and satisfaction.
Cultivating a Culture of Innovation: Achieving Digital Transformation in the Electronics Manufacturing Industry – Cameron English – Episode 56
In this episode of the Mind The Innovation Leadership Podcast, Cameron English, President/CEO at English Technical Sales, joins the show to discuss how to grow and shape future strategies by creating an organizational culture.
Gaining an Edge in the Electronics Industry: From Skills to Strategies – Walter Tobin – Episode 55
Episode 55 Gaining an Edge in the Electronics Industry: From Skills to StrategiesAs the electronics industry becomes increasingly competitive, it can be challenging to gain an edge. But with the right skills and strategies, you can stand out from the competition. I...
Why are visualization and sketching beneficial to businesses? Kevin Dulle – Episode 54
Visualization and sketching can be incredibly powerful tools to help you develop and communicate your ideas, no matter the size of your business. Whether you’re in the process of executing a strategy or just beginning to craft one, visualizing it can have identifiable benefits.